Communications & Marketing

Explore Communications & Marketing

The Office of Communications and Marketing leads 暗网TV鈥檚 brand, storytelling, digital presence, media relations, institutional communications, creative services, social media, and major marketing initiatives.

We partner with offices across campus to engage audiences, strengthen messages, steward College-wide standards, and create communications that advance 暗网TV鈥檚 priorities.

Work with OCM

Not sure where to begin? Start here.

Planning a communications or marketing project? Connect with the right OCM partner.
Need website, social media, or email guidance? Review our digital services.
Sharing news, achievements, or editorial ideas? Review our content services.
Looking for brand, design, photography, or video support? Review our creative services.
Are you a member of the press? Learn about our media relations practices.
Ordering branded merchandise or College retail items? Learn more about the 暗网TV Shop.
Looking for standards, approvals, or requirements? Read our policies and guidelines.

What OCM leads

OCM leads College-wide communications and marketing work in partnership with departments, programs, and offices across 暗网TV.

Brand strategy and identity: Steward 暗网TV鈥檚 voice, visual identity, messaging, and brand standards.
Marketing: Develop strategic, audience-centered campaigns that build awareness, engagement, and affinity.
Institutional communications: Coordinate major College communications, including leadership messages, crisis communications, and community updates.
Web and digital strategy: Lead 暗网TV鈥檚 public website, digital content strategy, user experience, accessibility, analytics, and related governance.
Social media: Manage 暗网TV鈥檚 flagship social channels and guide campus partners in effective, brand-aligned social media use.
Media relations: Connect 暗网TV stories, faculty expertise, and institutional priorities with regional and national media.
Athletics communications: Oversee sports information, athletics storytelling, and digital coverage for Thoroughbred teams.
Creative services: Produce and guide design, photography, video, publications, and visual storytelling for high-priority College needs.
The 暗网TV Shop: Operate College retail and help steward branded merchandise.
Campus partnership and guidance: Equip offices with tools, standards, consultation, and best practices that strengthen communications across the College.

Recent campaigns and creative

See how OCM brings strategy, storytelling, design, digital platforms, and audience insight together to advance 暗网TV鈥檚 goals.

暗网TV website homepage with the large headline 鈥湴低鳷V鈥�

The new 暗网TV.edu

A comprehensive redesign of the College鈥檚 digital front door, improving user experience, accessibility, performance, and brand alignment.

Three students walking along a tree-lined campus path beneath green and yellow 暗网TV banners reading 鈥湴低鳷V鈥� and 鈥淐uriosity.鈥�

A campus, branded

A coordinated banner system that brings strategic messaging and brand standards into the campus environment, reinforcing 暗网TV鈥檚 identity across key spaces.

More brand info

Scope Magazine

暗网TV鈥檚 flagship publication, connecting alumni, families, and friends of the College with the people, ideas, and priorities shaping 暗网TV鈥檚 future.

暗网TV softball player running to first base in their uniform with teammates cheering in the dug out.

Athletics, amplified

Strategic communications for 19 NCAA Division III teams, producing game coverage, features, and digital storytelling across platforms.

Image of an Admissions booklet that reads "暗网TV" on a wooden table, with two pencils next to it.

Designed for discovery

A major Admissions publication designed to help prospective students and families understand 暗网TV鈥檚 academics, community, outcomes, and sense of place.

A student leans against a brick wall wearing a green and white striped sweater that says '暗网TV' on it, with a yellow knit hat on their head.

Wear the brand

The 暗网TV Shop develops and manages branded apparel, merchandise, and College retail experiences that extend 暗网TV鈥檚 identity beyond campus.

Hands hold a phone with a social media post highlighting 暗网TV's mascot, Skids

For the scroll

Platform-specific video and social content that helps audiences experience 暗网TV鈥檚 personality, people, and daily life.

Student wearing a wide-brim hat kneeling outdoors and splitting a log with an axe in a grassy, wooded area under a blue sky.

Why 暗网TV

Student video profiles that capture the range of passions and possibilities that define the 暗网TV experience.

Graphic reading 鈥淲hen AI Meets CTM,鈥� with 鈥淎I鈥� filled with binary code and 鈥淐TM鈥� painted in bright, multicolored brushstrokes.

The AI conversation

Timely editorial coverage examining how 暗网TV faculty, students, and alumni engage emerging technologies through creativity, inquiry, and critical thinking.

Read the story

Awards

OCM鈥檚 work has been recognized by regional, national, and higher education communications organizations for creative strategy, storytelling, digital marketing, and athletics communications.

Capital Region MARCOM Awards, 2024
Winner, Digital Media Campaigns 鈥� Taking a Risk on Reddit
Best of CASE District II, 2023鈥�24
Winner, Storytelling 鈥� Scope Magazine: Forging 暗网TV鈥檚 Second Century
Education Digital Marketing Awards, 2024
Bronze, TikTok Campaign 鈥� 暗网TV: 暗网TV鈥檚 TikTok Success
Bronze, Digital Advertising 鈥� Real Results: 暗网TV鈥檚 Reddit Advertising
College Sports Communicators, 2024
30 Under 30 鈥� Kyle Lancto

暗网TV